Exciting news for the video, television and film industry, as Sony announce the launch of a new light-weight and compact, yet fully featured camera to the XDCAM range.

The PMW-100 is Sony’s brand spanking newest and smallest addition to the XDCAM HD422 series, meaning it is capable of recording both 1080i and 1080p at upto 50MBps making it suitable for industry standard broadcast, and yet is still Handheld.

The camera is equipped with the newly developed 1/2.9-inch “Exmor” CMOS sensor, which means it delivers excellent picture performance, and because of it’s handheld, light-weight body makes it a camera for use in virtually any production scenario or environment, especially where flexibility, speed and space are paramount.

The PMW-100 also allows operators the flexibility of recording media, with the high-speed SXS Cards (also developed by Sony), Memory sticks and SD cards.

Bill Drummond, Strategic Marketing Manager of Sony Europe. had this to say about the new addition, “The PMW-100 combines exceptional picture quality with portability and outstanding manoeuvrability based on the proven XDCAM workflow, taking professional users to a whole new level of productivity. The development of the PMW-100 is a natural step in the progression of the XDCAM range and is a direct response to our customers requirements. Long-time XDCAM users requested a light and compact camcorder that will not only work seamlessly on its own, but also alongside other XDCAM cameras such as the acclaimed PMW-500,”


We at All Ablaze Productions are very excited about the announcement, and are very much looking forward to getting our hands on one of the Sony PMW-100s for a test whent hey begin to ship in early May 2012.